Should you be using scripts to build your Network Marketing Business…
If you get online and you Google network marketing scripts, MLM scripts, you're going to see all kinds of results come back. Results ranging from people that know what they're talking about, to people that think they know what they're talking about, to people who don't have a clue of what they're talking about. So, you have to be very, very careful. So here is my philosophy.
Yes, I believe scripts are good to utilize to build your network marketing business. However, my philosophy is they need to be used and utilized as a foundation. What I mean by that is, you don't need to come across as reading a script because that comes across as “salesy.” It jeopardizes your posture. It doesn't come across as professional, so you need to make the scripts your own so that when you do utilize them, they come out sounding like you and position you as a professional.
If you're reading scripts and they're utilizing verbiage or words that you don't typically use, you need to change those
What's very, very powerful about these scripts that I highly recommend are they're in question format. The beautiful thing about asking questions is the person asking the questions is in charge of the conversation. Always make sure that that is you. If you want to use the scripts verbatim, they need to be so rehearsed that they sound like they're not rehearsed. Hopefully, that makes sense.
Back in the days when I was in the music industry and we were putting on shows and performing in front of a lot of people, our show was so well rehearsed that it didn't look rehearsed. Meaning we had segments of a show that came across as spontaneous to the audience, but it wasn't spontaneous at all. We had gone over it hundreds of times, but we did it to make it look spontaneous. My point being is with a script, you need to do the same exact thing if you're using it verbatim. Scripts are powerful and the reason for this is in network marketing is this. There are about seven to eight skills that you're going to have to have to be successful, and there are scripts for six of the seven or eight skills.
You might be asking, “Well what are these skills?” Well, you need to have the skill to 1) recruit. There are scripts for recruiting. 2) There's inviting. There are scripts to do a proper invitation. 3) Presenting. Scripts for doing that. As a matter of fact, your company probably has you follow a script so that you don't say things that might get yourself or the company in trouble. Those are examples where you would not vary from the script. There are legal aspects and ramifications that can be involved in that kind of thing. 4) Following up. There are scripts for following up. 5) Closing. There are scripts for that.
The key is asking great questions and most great scripts are in question format.
The bottom line is this in a nutshell. Make sure that you use the scripts as a firm foundation and make them your own so that they sound natural so that you're just carrying on a real conversation with real people. If you're going to utilize them and state them and ask these things verbatim, make sure you've done it so many times that it sounds natural and it doesn't come across as if you're reading a script. That can be detrimental and do more harm than good.
CLICK HERE to see some scripts from my buddy Eric Worre that are awesome.
Feel free to comment and share this below. Share it on social media. Reach out to me. Comment. Let me know if there are any questions that I can help you answer when it comes to building your network marketing business and being successful. With that being said, we'll see you at the bank.
Here are some examples of scripts I use:
Conversation Starters
Would you be open to exploring another avenue of making income part time?
What has recently changed in your life that has you open to a home business?
Ever wonder if there was a way to make money on Facebook?
F.O.R.M.
F. (Family-Warm Market/From-Cold Market)
How's the family? OR Where are you from?
O. (Occupation)
Warm Market-How's the job?
Cold Market-What do you do for a living?
R. (Recreation)
Warm Market-How's the golf game?
Cold Market-What do you like to do for fun? What are your hobbies?
M. (Message/Money)
Are you money motivated?
Would you be open to a side project that didn’t interfere with what you are currently doing?
Be In A Hurry Scripts
“I don’t have a lot of time to talk, but it was really important I reach you”
“I have a million things going on, but I’m glad I caught you”
“I’m running out the door, but I needed to talk to you real quick”
“Now isn’t the time to get into this and I have to go, but…”
“I have to run, but…”
Invitation Scripts/Questions:
The PERFECT WARM MARKET BUSINESS SCRIPT
Hello _____________ this is (insert name). I just wanted to call and see if you could do me a favor, can you help me out? WAIT FOR RESPONSE Trina and I have just started a new business that we Are really excited about and we are looking for a couple of people with leadership and management abilities and we naturally thought of you. I have no idea if you would personally be interested in Joining us, but I know you know the right kind of people, I need you to watch a short DVD for me and tell me who you know that I should talk to, can you do that? 80% will say yes, the other 20% might ask something like what is it or is this network marketing. IF THEY ASK ANY QUESTIONS…… All of that is covered on the short DVD, when do you want me to drop it off?
WAIT FOR RESPONSE
I have just started a new business that I'm really excited about and I'm looking for a couple of people with leadership and management abilities and I naturally thought of you. I have no idea if you would personally be interested in Joining me, but I know you know the right kind of people. I need you to watch a short DVD for me and tell me who you know that I should talk to, can you do that?
80% will say yes, the other 20% might ask something like what is it or is this network marketing.
IF THEY ASK ANY QUESTIONS……
All of that is covered on the short DVD, when do you want to get together? Do you have your calendar handy?
Another Cold Market Example:
Hi (prospect). My name is (your name). We don’t know each other directly, but I’m a business owner in here in (Your city and state). I’m actually expanding some of my businesses operations into your area, and I’m keeping an eye out for sharp business people to help with my expansion. I’m just throwing it out there, if I could share with you a way where you could generate a passive income while enhancing what you’re currently doing in your (real estate, sales, mortgage, etc.) business, is that something you’d even be interested in taking a peek at?
“Hello (insert name), this is Fred, how are you? (wait for response) Listen, I don’t know where I got your card from, but I’m just throwing this out there, but would you be interested in a side project if it didn’t affect what you were currently doing?”
1. Maybe you can help me…
This prospecting script phrase truly works wonders. This one phrase alone has recruited tens of thousands of prospects easily and powerfully. It really PULLS the prospect into your conversation.
2. Looking for some talent…
This network marketing script has a very professional feel to it. It will help you put into words what you are doing that will get the attention of your prospect and keep it. Talent is a powerful word that corporate recruiters use- you should too.
3. Not sure this would be a fit…
This is what I call an “Exit Strategy” network marketing prospecting phrase. It gives them an out. It allows them to walk away if they want to and takes any pressure off of the prospect.
4. Is this a good time in your life to consider more income…
This script is a very powerful one for people who are employed but maybe are tired of the rat race. It also works on prospects that have been in the workforce a while and are looking for something bigger and better.
5. Has it ever crossed your mind to own your own business…
This network marketing prospecting script is a phrase that gets down to the bottom line. It focuses the prospect on ONE THING and allows the prospect to even dream a little about what owning their own business would be like.
Closing Scripts/Questions:
“On a scale of 1 to 10, with 1 being you have zero interest and 10 being you are ready to get started right now, where are you?”
Immediately after the presentation video is done playing, ask, “So tell me, what did you like best?”
“Based on what you’ve just seen, if you were to get started with this company on a part-time basis, approximately how much would you need to earn per month in order to make this worth your time?”
“Approximately how many hours could you commit each week to develop that kind of income?”
“How many months would you work those hours in order to get to that income?”
“If I could show you how to develop an income of (their answer) per month, working (their answer) hours a week over the course of (their answer) months, with me doing most of the work up front, would you be ready to get started?”
“Earlier, you mentioned you wanted to spend more time with your kids and coach their sports, were you serious about that?”
Earlier you said you wanted to __________. Were you serious, or were you just kidding around?
Earlier you said you wanted to __________. Just curious, if you don’t join my team, how else could you accomplish that?”
“After listening to you, I believe that this is the perfect fit for you because ______”
After you get them talking about what they like about your opportunity, simply say, “so, it sounds to me like you’re ready to get started!”
“Great, what’s a good number for you? We’ll set up a quick chat. Here’s mine so you know who’s calling: (xxx) xxx-xxxx”
“Great, I have a meeting to run to so what’s a good number for you? We’ll set up a quick chat.”
“I don’t know if it will be a fit for you or not but would you be open to something outside of what you’re doing for income?”
“Have you ever thought about finding a way to earn part-time income to supplement your job?”
“Do you keep your options open when it comes to earning income?”
“Do you have an interest in learning how to make money in a home business?”
“Would you be interested if you could start a home business part-time and work toward replacing your full-time income?”
“Have you ever thought about starting a home business if the right coach came along?”
“Have you ever thought about the money you can save on taxes by simply starting a part-time home business?”
“I run a business that’s currently expanding in your area. Are you open to a new career opportunity?”
One of my personal favorites is Ray Higdon’s standard: “Would you be at all open to a side project if it didn’t interfere with you’re currently doing?”
Indirect Approach: “I’m sure you’re happy with your career but who do you know that might be interested in adding a new income stream into their life?”
Ever get the feeling you were meant to do something great?
If you had the money, would you jump at this opportunity?
I know you don’t know but if you did know, what would you really like to have in life?
How long will you have to continue working that many hours?
Ever wish you could travel more?
Ever think about how you would like to spend more time with your family?
If someone were willing to show you how to make money from home, would you be coachable?
Did you know there are ways to create income that flows into your bank account whether you roll out of bed of over in bed?
If you had a magic wand, what would your perfect job be?
If you had a magic wand, what would your perfect life be like?
When you said you wanted to spend more time with your family, were you serious about that?
Do you keep your options open when it comes to making extra money?
Know anyone that has been affected by the economy that might be open to making some extra money?
I am looking for a good financial planner/realtor/whatever to work within the home business I am doing part time, do you know any?
Do you like helping other people and would you be interested in getting paid to do so?
Do you see yourself doing what you are doing 20 years from now?
Have you found what you are looking for that will provide ultimate freedom for you and your family?
If money was not an issue, what would you do for fun?
If money was not an issue, how would you help people?
What is it you would like to see in a home business?
What do you like about what you are currently doing?
What would you like to change about your current situation?
What challenges have you faced in the past?
What are your goals for this year? Why?
What made you join a home business in the past?
What did you hope to get out of your last home biz that you didn’t get?
Online:
Ease any tension by typing something like, “Explaining your income options in 140 characters is impossible, right? What’s your number? We’ll set up a quick chat.”
If they continue to balk, you can simply say something like,
“Sounds like you have no interest in making more money or changing your life, no worries. I’ll take you off my list & won’t contact you about it again. I wish you the best at all you may try. If I’m wrong, let’s schedule that phone chat.”
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John Morrison’s Network Marketing Blog
Email: John@JohnMorrison.ws
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